As social media grew to mainstream popularity, websites and email newsletters were often put on the back burner while companies engaged their communities. Now that social media tools have turned their focus to making money, it has become more difficult for you to reach your community. It’s time to refocus on your home base in ways that are not social media-based. Your website is one of the most important pieces of online real estate you have. It is completely within your control, with limited distractions found on social media. Here is where you want to attract your prospects to learn more about you and begin moving them through your sales funnel.
WordPress is my platform of choice for building websites both for myself and my clients. WordPress provides a great foundation and content management system for whatever you want do with your site. It allows for easy extensions and growth down the road protecting your investment. I identify and implement the best and safest plugins for whatever functionality you want on your site, including:
- Calendars and event management
- Online training
- Membership sites
- Product catalogs
WordPress is a great platform for building websites, but it can become a hacker’s playground if you don’t update and secure it. While these tasks aren’t difficult they often get forgotten because they are not a daily part of your business. I can help you out by providing monthly maintenance for your WordPress site based on your needs. Get more information on my plans.
Email marketing is one of the most important aspects of your overall content strategy. Your subscribers are truly your inner circle. These people have given you permission to communicate with them in their Inboxes. They have trusted you with their email address. Reward them by providing relevant content without wearing out your welcome. I can help you with everything from strategy and template creation to managing and distributing your email newsletter.
In addition I can help you extend your email marketing strategy using marketing automation.