Every business is in the publishing business these days. So welcome to the publishing business! You’re going to need a solid content strategy, including a plan for creating the type of content that engages your target audience and converts them into buying customers.
There is a lot of noise out there these days competing for your audience’s attention. Break through that noise with a content plan that addresses the specific needs and wants of your audience.
Crafting Your Story
It used to be enough to tell people what you do in an elevator speech, but no more. The global nature of business demands that you stand out from your competition. You need to figure out what makes you different. We call this your USP—your Unique Selling Proposition—and it’s the key to your content strategy.
But that’s only the beginning. I will take you beyond the USP, and help you create the story around your niche. What makes you different and better than the other options out there? I’ll help you tell your story: the what, the how and– most importantly–the why you do what you do.
Content Marketing Audit
Chances are you have created a lot of content for your business over the years. The good news is that a lot of this can be reused as part of your content strategy. During a content audit, I will evaluate your existing content and give you suggestions on how to reuse and retool this content as part of an overall content strategy.
Content Marketing Strategy
A true content strategy is not simply posting interesting things on social media. It’s about figuring out how your target audience goes from prospect to customer, and using this insight to provide the right content at the right times during the buying decision. I will work with you to evaluate your sales cycle, help you decide what content to create and suggest tools we can use to reinforce your message.
Once armed with the strategy, the really hard part begins: consistently creating and curating effective content. Like most new behaviors, planning and creating content gets easier the longer you do it. It becomes a habit. A good habit. I will assist you and your team monthly to create an editorial calendar to keep you on track.