Yesterday, I joined Network Solutions for a TweetChat about better blogging for your business. You can see the transcript here. Though we had a few “fail whale” sightings and was locked out of Twitter a few times, we had a great discussion. We had questions regarding who should be writing for the blog, a team or an individual, discussed a little bit about Search Engine Optimization (SEO) versus useful content, and promoting your blog.
I want to quickly cover a few questions that were asked during the session.
I have been working with more companies that are taking the team approach because it spreads the responsibility around and provides different points of view and voices to the conversation. My advice is that everyone is aware of the overall goals of the blog and that there is one point person that is responsible for coordinating the authors.
This sparked a lot of great conversation, and I was happy to see that we agreed that providing relevant and useful content to the reader was most important and that through providing great content the SEO results would follow. SEO is a great goal for having a blog, but it has to come secondary to great content if you really want to engage the reader.
There are probably a lot of different ways to answer this question, but the one that popped up first in my head was to avoid being too self-promotional. Yes, your business goal is to make more money, but on your blog it needs to be more about the reader and not you. By educating and creating content that resonates with the reader, you go a long way towards them doing business with you when the need arrises.
There were so many other great questions and quite a few I missed because of technical difficulties, so I apologize for not getting to them all. If you have any, please leave them in the comments and I will cover them in another post.
I also want to let you know that I am dedicating the month of July to blogging about, well, business blogging. I’m going to post every weekday starting July 5 covering planning, blog mechanics, content, promotion and measurement. During that month, I will also be making some of the changes that I discuss on my own blog, so I hope you will join me.
Again, thanks for taking part in the Smallvolution TweetChat and I look forward to learning more about your businesses and blogs.