Yesterday I talked about using both your social media spokes and those of your readers to promote your blog, and today I’m going to talk about other marketing tools you should be using to let people know about your blog. Let’s step back and talk about how this really is not a new problem. When I started VillageWorks in 1999 (wow, am I old) the problem used to be how to let people know you had a website. What worked then, still works now.
I suggest to clients to add your blog address to anything that currently has your website address. This includes, business cards, email signatures, marketing collateral, and your email newsletter. If you are adding it to printed materials, you may want to wait until you do run out of the item and do your next print job so you don’t incur a lot of extra expense. Of course don’t forget to promote your blog on the home page of your website and vice versa.
In addition to putting a link to your blog on your email newsletter, you may want to consider integrating the content into your newsletter. You may want to consider adding links to the most popular posts of the month to your newsletter. If people haven’t subscribed to your blog, they are still getting the content and may even consider adding it to their reading list.
Tomorrow I’m going to talk about commenting on other people’s blogs as a way to gain traffic. Now it is your turn. Give me some other ideas where you can promote your blog.