The New Rules of Marketing & PR

In 2008, I picked up a book that changed the way I looked at marketing and led me down the path to helping businesses use social media to market their products and services. That book was The New Rules of Marketing and PR by David Meerman Scott. I … [Read more]

Uncover Your Niche

There is a lot of talk out there that you should have a niche for your business. They tell you why, but they rarely tell you how to begin to uncover your niche. I have put together a 30 minute session that takes you through the process of uncovering … [Read more]

2016 Marketing Survey

Happy New Year! For the past couple of years I have selected 3 words to guide my year, both personally and professionally. One of my words this year is growth, both your growth and mine. I want to help you grow your business. To do that, I want to … [Read more]

Content Marketing Buckets

As a service based company, I struggle with creating content for my email newsletters, blogs and social media accounts. It’s not that I have nothing to say, it’s that I often don’t know what to say and often feel like I am disorganized in my … [Read more]